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Palin Communications
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See how we have created a website to increase the client's online exposure and facilitate lead generation
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Business Name: Palin Communications |
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Business type: Healthcare Sector Digital Marketing |
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Background:
• Palin Communications is a boutique Australian public relations consultancy operating exclusively in the healthcare sector.
• They provides strategic PR, media relations and digital marketing services to businesses operating in the pharmaceutical, nutritional, natural therapy, surgical, medical technology and healthcare IT sectors. |
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Problem:
• Not maximising their presence online
• Lack of online enquires and lead generation
• Not having an eMarketing Plan
• Not having an automatic lead generation into customer realationship management system.
• Need to communicate efficiently with metrics within email marketing.
• Not empowered with technology to manage and control their content. |
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Solution:
We created a digital solution that suited Palin Communications' needs by:
• Creating an eMarketing Action Plan
• Effective website design strategy's to generate enquires
• Automatic Lead Generation
• Customer Relationship Management System
• Powerful datamining tools
• Content Management System to easily update their website
Digital Tools Used:
Key Performance Metrics:
• Not published
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