Introduction
InterContinental Hotels Group PLC of the United Kingdom is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, over 3,650 hotels and 540,000 guest rooms in nearly 100 countries and territories around the world.
The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 28 million members worldwide.
The Challenge
Intercontinental hotels engaged Didier Grossemy’s services to build a variety of websites for their various hotels.
The Process
The creative team designed several new websites for Intercontinental which included:
www.tahiti.intercontinental.com
www.moorea.intercontinental.com
www.lemoana.intercontinental.com
www.boraboraspa.intercontinental.com
www.borabora.intercontinental.com
www.tahitiresorts.intercontinental.com
www.hotelmaitai.com
They were designed to reflect the look and feel of the chain of hotels and to convey a stylish presence for the company online.
The Result
The creative team created a variety of websites for Intercontinental Hotels which reflect the style and image of the company and significantly enhances their online profile.
