Are You Open For Business

So You Have A Website And You Are Thinking "Why Doesn't It Work?"

Chances are you went to see a web/graphic designer, that’s why. ..

No we have nothing against the creative geniuses that graphic designers are, right the contrary and a matter of fact we employ a number of them.

But let’s face it the job of a graphic designer is to make things look good, not necessarily understanding your business objectives, target demographics, human behaviour, call to actions, conversion rates, cost of client acquisitions and more...

Yes all the above needs to exist on a strategic plan and a wire frame needs to be created with the appropriate calls to action. So here is a small tip to make it work for you, I always compare the Internet with a shop front.

Imagine yourself walking into a shopping centre, there is a store on the right, but the door is closed and there no light in the window, will you push the door to get in? Chances are no...

So to make it work, you need to think about what will make you push the door.

First the door should be open and products with a great price tag should probably be positioned next to the front door, then clever lighting will take you through the store. Now that you are inside the store the next challenge is the human interaction with a sales attendant that will present the products with a polished vocabulary without selling you.